SEO AND CONTENT OPERATIONS

Auto SEO Manager

An autonomous SEO and content platform that takes a domain, works out what it sells and who it competes with, then plans, writes, publishes and tracks the content, with a switch for whether a person approves each post.

PROJECT: Auto SEO Manager
INDUSTRY: SEO and Content Operations
STACK: Google Search Console API · PageSpeed Insights API · WordPress · Shopify · LinkedIn API · Meta Graph API · Schema.org structured data

OVERVIEW

The project

Organic growth usually fails on consistency rather than on ideas. The research is done once, a few articles get written, the schedule slips, and the site goes quiet. Auto SEO Manager closes that loop. It starts from a URL, reads the business behind it, finds the competitors and the keywords actually worth chasing, builds a rolling editorial calendar, writes the articles, publishes them to the CMS and social accounts, and then reports what the published work is doing in search.

CHALLENGE

What made it difficult

Generated content is easy to produce and easy to ignore. An article that reads as filler earns nothing in search and costs the brand something, so the writing had to be built around the specific services, locations and customers of the site it belongs to rather than around the keyword alone.

Publishing automatically is the useful part and the risky part. A team that cannot see what is about to go out will not leave it switched on, so the platform needed to be trustworthy in fully automatic mode and equally usable with a person approving every post.

WHAT WE DID

The work delivered.

01
Setup from a URL
Entering a domain is the whole onboarding. The platform reads the offerings, audience, brand voice and focus markets off the site itself, then finds the competitors ranking against it and the keywords carrying their traffic.
02
Rolling content calendar
A balanced thirty day plan built automatically, rescheduled by dragging topics between days, and refreshed each month so the pipeline never empties.
03
Article generation
Structured, publish-ready pieces with headings, summaries, tables and takeaways, plus a table of contents, calls to action, video highlights and generated visuals.
04
Search markup and internal linking
Schema markup so articles qualify for rich snippets and FAQ results, and automatic internal links across existing pages so each new piece contributes to the authority of the rest of the site.
05
Publishing to CMS and social
Direct publishing into WordPress, Shopify and custom sites, with each finished article turned into posts for Facebook Pages, Instagram and LinkedIn.
06
Two control modes
Automatic, where an approved schedule publishes itself, and manual, where every post is reviewed and edited before it goes live. The choice belongs to the team, not to the tool.
07
Ranking and site health
Google Search Console impressions, clicks, click-through rates and keyword positions per published article, alongside page speed scores and mobile and desktop health from performance audits.
08
Backlink and authority tracking
Backlink profile, referring domains and domain authority followed over time rather than checked once.
09
Workspaces and permissions
Several sites or client domains managed from one dashboard, with invited team members, per-site permissions and a full publishing log.

ARCHITECTURE

How it fits together

Research, planning, generation and publishing kept as separate stages, so a failure in one does not silently produce content from stale inputs in the next
The approval switch sits between generation and publishing, which is the only point where automatic and manual modes need to differ
CMS and social destinations treated as pluggable connections, so another platform is a new connector rather than a change to the generator
Search Console, page speed and backlink data pulled on a schedule and stored per article, so performance is attributable to a specific published piece
Site scoped permissions throughout, since one workspace may hold several unrelated client domains

TECHNOLOGY

The stack

Google Search Console API
PageSpeed Insights API
WordPress
Shopify
LinkedIn API
Meta Graph API
Schema.org structured data

OUTCOME

What exists now.

A site keeps publishing on a schedule instead of going quiet after the first few articles, which is what search actually rewards
Every article is written against the business behind the domain, so it reads as something that company would publish rather than as filler around a keyword
A team can run the platform fully automatically or approve each post, and moving between those does not mean rebuilding the workflow
Impressions, clicks and keyword positions are attributable to individual published articles, so the reporting answers whether the work is earning anything